BinCam is a two-part system designed to increase individuals’ awareness of their food waste and recycling behaviour. It uses a standard kitchen bin augmented with a mobile phone to automatically capture and log an individual’s waste management activity. Photos are tagged using a crowd sourcing service and uploaded to the BinCam application on a social network site, which encourages playful engagement and reflection upon a user’s personal bin data. People can review and share communications about the bin-related behaviour of themselves and others.
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