The Great North Run is the largest half marathon in the world, and has been taking place in the North East of England every year since 1981. To celebrate thirty years of the Run, the Great North Museum ran an exhibition called “In the Long Run”, open to the public between July and October 2010. We developed a multimodal installation to be deployed as part of the exhibition.
The intention behind the installation was to capture, share and celebrate the diverse ways people have taken part in the event throughout the years. It consisted of a nine-metre table containing thirteen touch-screens, one for every mile of the Run. Visitors could explore preloaded stories and photographs from runners who had taken part in every year of the run. The purpose of this was to both celebrate the runners’ individual achievements and encourage visitors to add their own stories, drawings and messages using the digital (Anoto) pens and pads provided. People could also view the content of and contribute to the exhibit from home using an accompanying website; all new content loaded onto the site could be explored on the interactive installation and vice versa. By the time the exhibition had finished its run, the installation had extensively archived the experiences of runners through the years, having received over 12,000 submissions from around 100,000 visitors.
Date: March 2010 – Oct 2010
Funding: OneNorthEast £30,000
Press release: In the long run: thirty years of Great North Running
See My Great North Run entry on the SiDE Website.
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