Recent years have seen a dramatic increase in the popularity of web logs (or blogs). These can provide an extensive, varied and regularly updated source of information on any number of topics, and offer subjective opinions that may differ greatly from those offered by large or official news outlets. Though there are great opportunities to utilise this information, there is also a danger that there is too much for users to be able to effectively locate what they need.

Traq was an interactive tool for visualising and analysing the content of the “blogosphere”. It combined a computer’s power to analyse and present data with human pattern recognition abilities, presenting information in a way that was easily accessible to the human mind. It was designed for commercial experts who seek to discover interesting topics and trends in any given domain. The tool expanded on other information visualisation applications available at the time, providing several functions for deeper exploration and analysis.